Saks and Neiman Marcus: A Tale of Two Luxury Retailers
Competitive Positioning Saks and Neiman Marcus, two renowned luxury department store chains, cater to distinct target markets with tailored brand identities and value propositions. Saks, known for its fashion-forward and contemporary offerings, targets a younger and trend-conscious clientele. Neiman Marcus, on the other hand, exudes a more traditional and sophisticated aura, appealing to an older … Read more
